When building your website one of the goals you seek to achieve its growth. You move your business to the virtual platform to access a wide range of customers. As such, you invest in developing marketing strategies. And by fortune your efforts bear fruits. Your sales are showing an upward direction. Traffic is growing daily. But before you kick off with celebrations, you notice an increase in customers complaints.
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Your site is down or taking forever to load. These complaints are more during the peak sessions. You are wondering what might be the problem. Did you consider scalability as one of the features when choosing an e-commerce platform? Probably, you ignored it. Well. Here are the reasons why scalability is the bread and butter for e-commerce websites:
Opportunity to sell more during the peak hours and days
Scalability is the ability of your site to respond to unexpected traffic without affecting its operations. During select days such as cyber Mondays, Valentine’s Day, and festive seasons people embark on massive shopping. This occurrence takes place on both online and offline platforms. For websites without scalability abilities, this becomes a challenge. The slowdown or experience downtimes. This opens an opportunity for scalable sites to earn more customers. Since they are responsive to changes in traffic, the customers enjoy the same experience regardless of the season. By this, scalable e-commerce websites get an opportunity to drive more sales as well as earn extra profits.
Boosts your customer services
Imagine sending an inquiry to a given website, only to receive feedback after a month. How would you feel? Customer disappointment is like cancer that eats up your business at a slow pace. A disappointed customer parts away with several others. In the end, you will have no alternative other than closing the doors and calling it a day. To avoid such instances, it is essential to consider the scalability factor of your e-commerce platform. Limited scalability will affect your customer services and result in collapsing of your business.
The seamless growth of your online business
You do not establish an online store to last for a day or two. You plan on having an empire business that controls the market. Well, this means a growth in sales, traffic, customer base and launching new products. For you to realize this dream, your e-commerce platform must support the growth of your business. As such, if you want a seamless growth, scalability is a crucial element.
— Michael J. Schiemer (@MikeSchiemer) 15 de mayo de 2018